L'Oreal: Giant Serum Breaks Free from Billboard

Fooh concept details:

A massive L'Oreal Bright Reveal serum bursts out from its billboard advertisement on a sunny beach boardwalk, demonstrating its dark spot-clearing power by instantly cleaning a giant white domino block. The oversized skincare product comes to life, shooting its formula to reveal the serum's brightening effects in real-time. This dynamic L'Oreal FOOH transforms a static advertisement into an interactive demonstration, showing beachgoers exactly how their spot-correcting treatment works by literally clearing away dark spots from the domino piece.