L'Oreal: Illuminated Skyscraper Takeover

FooH Overview:

Brand: L'Oréal Paris
Industry: Beauty, Makeup
Creator: Gravity 3.0

Fooh concept details:

A towering city skyscraper morphs into a massive L'Oreal mascara tube, glowing golden against the night sky. The cylindrical building seamlessly becomes a luminous beauty product, with the L'Oreal branding appearing dramatically on its surface. This mesmerizing L'Oreal FOOH turns the urban landscape into a beauty wonderland, where even the tallest buildings become part of the makeup routine, radiating luxury and elegance throughout the city streets.

Additional Information:

Country: Israel
City: Tel Aviv
Place: Azrieli Center
Scene: Projection, Substitution
Environment: City

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