L'Oreal: Paris Building Turns into Hair Lab

Fooh concept details:

A classic Parisian corner building transforms into a colossal hair oil bottle display as golden liquid cascades down its ornate facade. The elegant Haussmanian architecture becomes a stunning vessel showcasing L'Oreal's revolutionary hair oil technology, with the building's curved corner perfectly mimicking a sleek bottle design. This sophisticated L'Oreal Pro FOOH campaign elevates hair care to architectural heights, demonstrating that true hair repair happens at the molecular level while creating an unmistakable "Shake to Shine" moment in the heart of Paris.