L'Oréal Paris: Urban Bubble Gloss Experience

FooH Overview:

Brand: L'Oréal Paris
Industry: Beauty, Haircare
Creator: WEIS

Fooh concept details:

Giant L'Oreal Elseve Glycolic Gloss product bottles stand tall in an urban plaza, surrounded by delicate pink bubbles floating against a cloudy sky. The FOOH video showcases the oversized shampoo, conditioner, and serum containers towering above the cityscape. This creative installation brings the "Gloss mode: ON" concept to life, visualizing how the sulfate-free formula transforms hair with a bubble-like shine that reflects the environment around it.

Additional Information:

Country: Ukraine
City: Kyiv
Scene: Giant Object, Floating Object
Environment: City

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