L'Oreal: Telescopic Meets Eiffel Tower

FooH Overview:

Brand: L'Oréal Paris
Industry: Beauty, Makeup
Creator: Voidz

Fooh concept details:

A giant L'Oreal Paris Telescopic mascara wand sways gently beside the Eiffel Tower, both structures tilting in perfect harmony with the Parisian breeze. Shot from Trocadéro at golden hour, this FOOH campaign creates a clever visual parallel between the mascara's pink brush and France's iconic landmark, suggesting the product delivers equally impressive architectural results for eyelashes. The sleek metallic tube completes this sophisticated installation, celebrating L'Oreal's French heritage in a boldly scaled, eye-catching execution.

Additional Information:

Country: France
City: Paris
Place: Eiffel Tower, Trocadéro
Scene: Giant Object, Monument Interaction, Product Interaction
Environment: City

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