L'Oreal x Elvital: Stockholm's Waterfront Hair Revival

FooH Overview:

Brand: L'Oreal, Elvital
Industry: Beauty, Haircare
Creator: Why.CGI

Fooh concept details:

A gigantic Elvital Hyaluron Plump serum bottle emerges from Stockholm's pristine waters, towering against the city's historic waterfront skyline. A curious onlooker approaches the oversized purple bottle, reaching out as if to experience its hydrating power firsthand. This striking L'Oreal FOOH advertisement transforms the serene Swedish harbor into a beauty oasis, visually connecting the product's hydrating properties with the surrounding water elements while creating a surreal, attention-grabbing moment that blends urban architecture with beauty innovation.

Additional Information:

Country: Sweden
City: Stockholm
Scene: Emerging Object, Giant Object, Splash
Environment: River

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