L'Oreal x Redken: The Salon Tram Takeover

FooH Overview:

Brand: L'Oreal, Redken
Industry: Beauty, Skincare
Creator: Unknown

Fooh concept details:

A city tram transforms into a mobile Redken salon, topped with a massive Acidic Bonding Concentrate tube. When the doors open, the interior reveals a fully-equipped "Peluquería Pop Up" with illuminated styling stations, mirrors, and product displays. This innovative FOOH ad brings Redken's "Transform Your Hair in 5 Minutes" promise directly to Madrid's streets, turning public transportation into an unexpected beauty destination.

Additional Information:

Country: Spain
City: Madrid
Scene: Display
Environment: City

Related FOOH Campaigns

Armani x L'Oreal: Venice's Crimson Voyage
Brand: L'Oreal, Armani
Creator: Busterwood
L'Oréal: Giant Product Takeover in Rio
Brand: L'Oreal, L'Oreal Professionel
Creator: metaKosmos
L'Oréal: Supertree Mascara Metamorphosis at Bay
Brand: L'Oreal
Creator: 3D Advertisers
L'Oréal Paris x Redken: The Power to Straighten Pisa
Brand: L'Oréal Paris, Redken
Creator: Unknown