L'Oreal x Redken: The Salon Tram Takeover

FooH Overview:

Brand: L'Oreal, Redken
Industry: Beauty, Skincare
Creator: Unknown

Fooh concept details:

A city tram transforms into a mobile Redken salon, topped with a massive Acidic Bonding Concentrate tube. When the doors open, the interior reveals a fully-equipped "Peluquería Pop Up" with illuminated styling stations, mirrors, and product displays. This innovative FOOH ad brings Redken's "Transform Your Hair in 5 Minutes" promise directly to Madrid's streets, turning public transportation into an unexpected beauty destination.

Additional Information:

Country: Spain
City: Madrid
Scene: Display
Environment: City

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