L'Oreal x Ulta Beauty: Brow Revolution

Fooh concept details:

A FOOH Ad that transforms urban concrete into a canvas for beauty innovation. A giant makeup pencil dramatically emerges from the ground, turning an Ulta Beauty storefront into a striking visual narrative about brow transformation. This creative marketing approach captures the essence of L'Oreal Paris's Faux Brow product - bold, precise, and impossible to ignore.