Louis Vuitton: A Balloon Voyage to Shanghai

Fooh concept details:

Giant artistic balloons drift toward Shanghai's skyline in a mesmerizing FOOH journey. This whimsical parade announces Nicolas Ghesquiere's Pre-Fall 2024 Collection preview at the Long Museum West Bund. The floating art installation sets the stage for Louis Vuitton's Women's Voyager Show, bringing Parisian fashion flair to China's fashion capital.