Louis Vuitton: Rose Des Vents Towers Over Sydney

Fooh concept details:

A colossal bottle of Louis Vuitton's Rose Des Vents perfume emerges from atop the brand's flagship boutique in this conceptual FOOH advertisement. Set against Sydney's clear blue sky, the gigantic pink fragrance bottle dominates the urban landscape, dwarfing surrounding skyscrapers and the passing tram below. This dramatic scaling effect transforms the luxury retailer's storefront into an extraordinary showcase, making the delicate scent impossible to miss.