L'ovenze: Paris Blooms in Purple
Fooh concept details:
A massive L'ovenze Bloom Style spray bottle towers over a Parisian courtyard against classic Haussmann architecture. Vibrant purple flowers blanket the Arc de Triomphe and cover the Eiffel Tower's base, transforming iconic landmarks into blooming gardens. This L'ovenze FOOH ad promotes the brand's presence at Maison BAZAAR fashion week, connecting Brazilian beauty innovation with Parisian elegance through dramatic floral transformation.



