Lumene: Battersea Power Station Glow Takeover

FooH Overview:

Brand: Lumene
Industry: Beauty, Makeup, Skincare
Creator: Santeri Salmi

Fooh concept details:

A shopper taps "Boost Your Glow" on her phone, instantly transforming London's Battersea Power Station into a spectacular augmented reality display. A giant Lumene VALO Nordic-C Glow Boost Essence bottle materializes between the iconic chimneys, its vibrant orange container standing in striking contrast to the historic brick architecture. This innovative FOOH experience announces Lumene's arrival at Boots UK, turning an everyday shopping moment into an immersive brand spectacle that reimagines urban space through digital interaction.

Additional Information:

Country: UK
City: London
Place: Battersea Power Station
Scene: Emerging Object, Giant Object
Environment: City

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