Lumene: Beauty Calendar Glows Over Helsinki

FooH Overview:

Brand: Lumene
Industry: Beauty, Makeup, Skincare
Creator: Santeri Salmi

Fooh concept details:

A dazzling holiday display transforms the SOKOS department store in Helsinki, where Lumene's beauty advent calendar comes to life as an immersive digital installation. The hexagonal rooftop billboard showcases the calendar's 24 numbered compartments filled with vibrant Nordic botanicals and beauty treasures against a backdrop of shimmering aurora borealis. This captivating FOOH experience merges retail, art, and seasonal celebration into a landmark urban spectacle.

Additional Information:

Country: Finland
City: Helsinki
Theme: Christmas
Scene: Billboard, Overlay, Transition
Environment: City, Shopping Venue

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