Lumene: Frankfurt Skyline Gets CC Concealer

Fooh concept details:

A giant Lumene CC All-Over concealer towers among Frankfurt's iconic skyscrapers, transforming the city's skyline with its bold pink cap and sleek beige tube. Flanking the oversized cosmetic are two Müller branded hot air balloons that float majestically against the clear blue sky, their distinctive "M" logos visible from afar. The scene, captured over the picturesque Main River with boats docked along its banks, dramatically announces the product's arrival at Müller stores through this striking visual metaphor of beauty rising above the urban landscape.