Lumene: Helsinki Foundation Showcase

FooH Overview:

Brand: Lumene
Industry: Beauty, Makeup, Skincare
Creator: Santeri Salmi

Fooh concept details:

Oversized Lumene Invisible Illumination bottles stand majestically in a historic Helsinki street, framing the iconic white cathedral dome in the background. Three foundation shades—light, medium, and deep—displayed on a reflective platform sprinkled with purple Nordic wildflowers, showcase the brand's Vegan Collagen Serum in Foundation with SPF30. This sophisticated FOOH advertisement highlights the product's dual skincare-makeup benefits while subtly referencing the "89% Skincare Formula" sign visible on a nearby building. The cobblestone street setting connects Finnish heritage with modern beauty innovation in a visually striking urban intervention.

Additional Information:

Country: Finland
City: Helsinki
Place: Senate Square
Scene: Giant Object, Product Interaction, Splash
Environment: City, Shopping Venue

Related FOOH Campaigns

Lumene: Kamppi Center Hydration Guardian
Brand: Lumene
Creator: Santeri Salmi
Lumene: Beauty Calendar Glows Over Helsinki
Brand: Lumene
Creator: Santeri Salmi
Lumene: London's Pink Phone Box CC Revolution
Brand: Lumene
Creator: Santeri Salmi
Lumene: Battersea Power Station Glow Takeover
Brand: Lumene
Creator: Santeri Salmi