Lumene: Kamppi Center Hydration Guardian
Fooh concept details:
A giant blue Lumene LÄHDE Nordic Hydra moisturizer tube rises above Helsinki's Kamppi shopping center, its SPF50 protection prominently displayed. The oversized product hovers over pedestrians while a digital billboard on the glass facade reinforces key benefits: "NEW," "HIGH SPF50," and "AIR LIGHT FEEL." This striking FOOH transforms urban space into a powerful reminder of Nordic skincare protection in downtown Helsinki.
