Lumene: London's Pink Phone Box CC Revolution

FooH Overview:

Brand: Lumene
Industry: Beauty, Makeup, Skincare
Creator: Santeri Salmi

Fooh concept details:

A vibrant Lumene takeover transforms a London street with a pink reimagining of the classic British phone booth. The iconic structure displays a giant CC Cream tube while scattered products and Nordic wildflowers bloom at its base. This clever FOOH installation fuses Finnish beauty with British heritage, announcing Lumene's CC Cream arrival at Lookfantastic with the promise of a "Supercharged Finish" for UK consumers.

Additional Information:

Country: UK
City: London
Place: Covent Garden
Scene: Giant Object, Avalanche
Environment: City

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