Lumene: Munich Cathedral Vitamin Radiance
Fooh concept details:
A giant Lumene VALO Nordic-C Glow Boost Essence stands beside Munich's Frauenkirche at sunset, its vibrant orange contrasting with the cathedral's brick towers. Lumene and Müller flags wave atop the church's teal domes, announcing their retail partnership. This striking FOOH experience transforms the Bavarian skyline, blending Nordic skincare with German architectural heritage in a golden-hour urban spectacle.