Lux: Bath Time with Scheherazade's Statues
Fooh concept details:
A giant Lux Magical Orchid shower gel bottle sits in a marble bathtub filled with foam and purple orchid petals. The oversized product is placed between two bronze statues in a Middle Eastern plaza with palm trees and clear blue skies. This FOOH advertisement reimagines a personal care product within a public space, suggesting that the statues themselves are engaging with the fragrant purple orchid body wash as flower petals float around the scene.
