LYKO: Giant Beauty Cabinet Installation

FooH Overview:

Brand: LYKO
Industry: Beauty, Makeup
Creator: Clytech

Fooh concept details:

A courtyard between cream-colored buildings transforms as a massive cosmetics cabinet appears to open outward from the building facade. The cabinet displays colorful beauty products including pink bottles, makeup brushes, and perfumes, with the LYKO brand name prominently displayed in yellow on the doors. Bubbles emerge from the cabinet into the open courtyard, creating a playful, interactive element. This FOOH installation turns architectural space into a supersized beauty playground, bringing LYKO's online beauty retail concept into the physical world through an unexpected urban intervention that reimagines the building as a giant vanity cabinet opened to reveal its colorful contents.

Additional Information:

Country: Sweden
City: Stockholm
Scene: Transition, Product Interaction, Display
Environment: City

Related FOOH Campaigns

LYKO x Milk Makeup: Tram Takeover
Brand: LYKO
Creator: Clytech
Sephora: Balloon Recruitment Booth in City Square
Brand: Sephora
Creator: SËNSE
Highlighted
Benefit: Giant Lashes Turn Buildings into Beauty Statements
Brand: Benefit Cosmetics
Creator: Unknown
Caudalie: Mona Lisa's Secret Anti-Aging Solution
Brand: Caudalie
Creator: tmrzv