LYKO x Milk Makeup: Tram Takeover

Fooh concept details:

A blue city tram approaches what appears to be a car wash-like beauty installation branded with "Milk x LYKO" signage. As the tram passes through this structure, it emerges transformed with bright pink branding and promotional messaging. Giant beauty product displays flank the installation, with oversized Milk Makeup bottles standing at street level. The scene unfolds in front of LYKO's flagship store, with the brand's flag visible atop the multi-story building. This innovative FOOH campaign reimagines public transportation as part of a beauty ritual, where the mundane transforms into the extraordinary—visually demonstrating how LYKO and Milk Makeup's products can create dramatic transformations.