LYS Beauty: 3rd Anniversary Pop-Up Explosion
Fooh concept details:
Pink heart balloons and confetti burst from the entrance of LYS Beauty's upcoming pop-up store in Beverly Hills. The building at 185 North Robertson Boulevard displays pink banners announcing "POP UP COMING SOON" as celebratory debris flies through the air, with a pink number "3" hovering above to mark the brand's third anniversary. This FOOH advertisement creates a festive atmosphere around brand's first-ever physical pop-up shop, generating excitement for the week-long celebration.