LYS Beauty: Giant Shopping Cart Takeover
Fooh concept details:
A massive shopping cart overflowing with LYS Beauty products appears outside a Kohl's + Sephora store as a shopper walks by with a regular cart. The oversized cart showcases the brand's clean beauty collection in an impossible scale, emphasizing the excitement of LYS Beauty's arrival at the retail partnership. This FOOH celebrates inclusivity and accessibility, showing how the brand's glow-enhancing products are now within reach at Kohl's, making clean beauty shopping bigger and better than ever.