M. Kenedy: Human Billboard Transforms Urban Space

Fooh concept details:

A giant billboard watch display gets an unexpected visitor as a man in green sits casually on top, checking his own timepiece. The luxury Michael Kennedy watch on the billboard shows perfect time while the real person above creates a playful connection between advertisement and reality. This Michael Kennedy FOOH ad shows that great timing isn't just about the watch, it's about finding the perfect moment to make people smile and remember your brand.