MAC Cosmetics: SoHo's Lipstick Day Spectacle

Fooh concept details:

A massive lipstick billboard roll unfurls down a historic SoHo street, showcasing MAC's signature shades against New York's iconic cast-iron architecture. The oversized banner curves dramatically along the sidewalk, displaying bold lip colors from deep burgundies to vibrant corals. This National Lipstick Day campaign transforms the urban landscape into a beauty playground, capturing MAC's bold approach to color and self-expression in an impossibly grand scale.