MAC: Foundation Delivery Truck

FooH Overview:

Brand: MAC Cosmetics
Industry: Beauty, Makeup
Creator: MCG

Fooh concept details:

A large black truck loaded with MAC Studio Fix foundation bottles drives through city streets, leaving foundation swatches painted on the road like tire tracks. The branded vehicle carries rows of foundation shades on its open back as it passes by a MAC store featuring Kris Jenner on the storefront. This MAC Cosmetics FOOH ad promotes the Studio Fix foundation line on Bağdat Caddesi. The truck transforms the street into a path for discovering your perfect shade match.

Additional Information:

Scene: Product Interaction, Substitution, Display
Environment: Highway

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