MACSF: Urban Waterfall Launches for Vendée

Fooh concept details:

An IMOCA racing yacht perches atop a glass building at La Défense, creating a maritime spectacle in Paris's business district. Water cascades down the façade from beneath the boat, forming a dramatic waterfall effect. The MACSF vessel, with its distinctive black sail and red graphics, moves gently in the breeze while transforming the urban landscape. This innovative FOOH installation promotes the upcoming Vendée Globe race by merging ocean sailing with architecture in an eye-catching display that captivates pedestrians below.