Madison Square Garden x Dua Lipa: Celestial Showcase

Fooh concept details:

A glowing golden halo bearing Dua Lipa's name hovers above Madison Square Garden, transforming the iconic venue into a celestial spectacle. The luminous ring floats against a starlit sky as sparklers and light bursts radiate from the arena's facade, announcing four sold-out nights of the Radical Optimism tour. This Madison Square Garden FOOH campaign elevates the concert experience to heavenly heights, celebrating the pop star's takeover with cosmic grandeur that matches the energy of her sold-out performances.