Madison Square Garden x Lorde: Ultrasound Vision

Fooh concept details:

A giant tablet floats in front of Madison Square Garden, displaying an ethereal blue ultrasound image with Lorde's iconic imagery in vivid color against the monochrome cityscape. The oversized device hovers above the street, offering passersby a glimpse into The Ultrasound Tour's artistic vision. This Madison Square Garden FOOH campaign transforms digital screens into portals of discovery, blending medical imagery with pop culture to announce the artist's return to New York with striking visual contrast.