Magicbee: Urban Canvas of Street Style

FooH Overview:

Brand: Magicbee
Industry: Fashion
Creator: Eva Hot

Fooh concept details:

Massive Magicbee hoodies float dramatically on water, transforming an urban landscape into a surreal fashion installation. Oversized clothing pieces in soft sage green and white drift across a reflective surface, creating an unexpected visual narrative that blends streetwear with artistic expression. This FOOH (Fake Out Of Home) advertisement turns the city's environment into a dynamic runway, capturing the brand's bold and playful spirit against a backdrop of trees and urban architecture.

Additional Information:

Country: Greece
City: Athens
Place: SNFCC
Scene: Giant Object, Floating Object
Environment: City, River, Coastal Zone

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