Maison Kitsuné: LA Lake Luxury Voyage

Fooh concept details:

A giant coral-red Maison Kitsuné handbag navigates the serene waters of Echo Park Lake, transforming Los Angeles' urban oasis into a high-fashion spectacle. The iconic bag floats majestically against the backdrop of downtown LA's skyline, with palm trees framing the scene and the park's signature fountain erupting skyward. This innovative FOOH advertisement playfully distorts scale and reality, turning a luxury accessory into a surreal vessel cruising through one of the city's most recognizable landmarks.