Maison Kitsuné: Metallic Fox Journey Through Paris

Fooh concept details:

A sleek silver fox figurine roams the streets of Paris, passing by iconic locations throughout the city. The metallic animal first appears outside the Maison Kitsuné boutique, then crosses a Parisian street near historic hedges, and finally stands at the Champ de Mars with the Eiffel Tower in the background. This Maison Kitsuné FOOH advertisement brings their fox logo to life as a three-dimensional character exploring the city, cleverly promoting their renewed Tuileries boutique, while creating a visual "postcard from Paris" that invites viewers to follow the fox to their newly redesigned store.