Make Up Forever: Arc de Triomphe Makeup Bag

Fooh concept details:

The iconic Arc de Triomphe transforms into a giant makeup bag in this striking FOOH advertisement for Make Up Forever. The monument appears wrapped in fabric with an enormous zipper running along its inner arch, cleverly unzipping to release oversized HD Skin foundation bottles in various shades. The foundation containers spill onto the plaza below, creating a pathway of different skin tones. This innovative concept for Make Up Forever's new HD Skin foundation brilliantly merges Parisian heritage with beauty innovation, suggesting that the city's landmarks themselves contain the secrets to perfect makeup.