Malina: Printemps Windows Bloom Open

FooH Overview:

Brand: Malina
Industry: Fashion, Luxury
Creator: Motion Factory TV

Fooh concept details:

The windows of Printemps department store burst open, releasing giant flowers and a massive Malina shopping bag that glides through the air. Petals cascade from the building as the oversized bag floats past, creating a magical product launch moment. This whimsical FOOH campaign announces Malina's arrival at Printemps Parly2, showing how the brand brings blooming beauty and excitement to the iconic Parisian retailer.

Additional Information:

Country: France
City: Paris
Place: Printemps Haussmann
Scene: Emerging Object, Giant Object, Blooming
Environment: Shopping Venue

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