Marc Jacobs: Daisy Wild Creates Urban Flower Portal

Fooh concept details:

A gigantic Marc Jacobs Daisy Wild perfume bottle transforms a New York SoHo cobblestone street into a magical floral gateway in this enchanting FOOH advertisement. The oversized pale green fragrance with its signature daisy cap sits prominently between historic buildings, while behind it, the urban landscape dissolves into a lush meadow of towering daisies and wildflowers. This installation blurs the boundary between city and countryside, suggesting that Daisy Wild opens a portal from concrete jungle to blooming wilderness.