Marc Jacobs: Floating Gold Charm Bracelet for Jewelry

Fooh concept details:

The Marc Jacobs flagship store in New York City undergoes a surreal transformation as its brick walls appear to lift upward, revealing a giant golden charm bracelet emerging from within the building. This innovative FOOH installation makes it seem as though the structure itself is opening to showcase the oversized jewelry piece, complete with miniature handbag, star, and lipstick charms. Created to promote a new accessories collection, this architectural illusion blends the physical store with digital artistry, captivating pedestrians with its unexpected reveal and dimensional effect.