Marc Jacobs: Giant Charm Bracelet for Tote Launch

FooH Overview:

Brand: Marc Jacobs
Industry: Fashion, Accessories, Jewelry
Creator: Vacades

Fooh concept details:

A massive yellow arm bursts from a Marc Jacobs billboard, displaying an oversized silver charm bracelet with the brand's signature Tote Bag pendant. This striking FOOH installation transforms a static advertisement into a dynamic 3D experience extending into urban space. Created to launch a new accessory collection, the vibrant yellow arm and metallic bracelet contrast sharply with surrounding glass skyscrapers, showcasing Marc Jacobs' playful aesthetic while drawing attention to their latest product.

Additional Information:

Country: USA
City: New York City
Place: Madison Avenue
Scene: Giant Object, Transition, Display
Environment: City, Shopping Venue

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