Marc Jacobs: Giant Tote Bag in Urban Spectacle

Fooh concept details:

The FOOH Ad transforms scale perception by featuring a colossal red Marc Jacobs Tote Bag amid city skyscrapers. A model in a metallic silver outfit appears to interact with the oversized accessory, creating an illusion of miniaturization against the urban backdrop. This clever visual technique draws immediate attention to the product while showing it from multiple angles. By playing with proportion, the campaign effectively disrupts the typical scrolling experience, demonstrating how creative scale manipulation can significantly enhance brand visibility in digital marketing.