Marc Jacobs: Sydney Harbour Blooms with Daisy Wild

FooH Overview:

Brand: Marc Jacobs
Industry: Beauty, Perfume
Creator: Day Five

Fooh concept details:

Visual storytelling takes center stage in this FOOH Ad showcasing Marc Jacobs' Daisy Wild fragrance. The campaign places an oversized perfume bottle amidst iconic Sydney Harbour, where digital daisies bloom around the scene, creating a dreamlike garden experience. This strategic location choice merges brand aesthetics with landmark recognition, demonstrating how luxury fragrance marketing can transform urban spaces into immersive brand worlds. The FOOH Ad effectively communicates the fresh, natural essence of the Daisy Wild scent through environmental context.

Additional Information:

Country: Australia
City: Sydney
Place: Harbour Bridge
Scene: Decoration, Giant Object
Environment: Bridge, River

Related FOOH Campaigns

Marc Jacobs: Daisy Wild Creates Urban Flower Portal
Brand: Marc Jacobs
Creator: Unknown
Yves Rocher: Urban Billboard Blooms with Anti-Age
Brand: Yves Rocher
Creator: Brigada CGI
Garnier: Classical Beauty Revolution
Brand: Garnier
Creator: Maramura Experiences
Carolina Herrera: Good Girl Blush Stiletto in Paris
Brand: Carolina Herrera
Creator: Vokode