Marie Claire: Florence Sky Lit by IU Cover Display

Fooh concept details:

A towering Marie Claire magazine cover featuring Gucci ambassador IU stands against Florence's historic skyline in this striking FOOH campaign. The giant display appears alongside the iconic Duomo and Campanile, while spectacular fireworks burst across the night sky in vibrant colors. Celebrating Marie Claire Korea's 31st anniversary with the tagline "THIS IS OUR WORLD," this installation transforms Florence—Gucci's birthplace—into a canvas that bridges Italian heritage with contemporary Korean fashion through a visually stunning spectacle.