Marie Claire Korea: Virtual Cover Lights Paris Icon

Fooh concept details:

Merging physical and digital spaces, this innovative FOOH Ad projects NewJeans' Hanni onto Place Vendôme in Paris. The video captures a digital Marie Claire magazine cover featuring Hanni wearing Chaumet's Joséphine Collection, strategically displayed above the historic square where Chaumet's legacy began. By transforming urban architecture into a digital showcase, the campaign demonstrates how fashion media can extend beyond traditional platforms. The nighttime projection creates a striking visual that stops pedestrians in their tracks, effectively connecting Korean pop culture with French luxury heritage in a campaign that bridges geographical boundaries through creative digital placement.