Marimekko: Iconic Flowers Transform NYC Store

FooH Overview:

Brand: Marimekko
Industry: Fashion
Creator: Santeri Salmi

Fooh concept details:

Marimekko's iconic Unikko flowers cascade across their New York SoHo flagship, transforming the historic building's entire façade into a blooming canvas. The signature poppies in vibrant orange and pink climb upward from the storefront awning to conquer the five-story building, creating a striking FOOH experience on Wooster Street. The installation cleverly brings Marimekko's most recognizable print to life, turning architectural elements into a three-dimensional expression of their distinctive aesthetic.

Additional Information:

Country: USA
City: New York City
Place: SoHo
Scene: Decoration, Overlay, Blooming
Environment: City, Shopping Venue

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