Marina Bay Sands: The Building Becomes the Circuit

FooH Overview:

Brand: Marina Bay Sands
Industry: Sport, Travel
Creator: Carbon

Fooh concept details:

Singapore's iconic Marina Bay Sands transforms into a spectacular racing spectacle as its distinctive architecture glows bright red with dramatic spotlights shooting into the night sky. The three towers and SkyPark are illuminated in crimson, while a racetrack appears to emerge from the water, leading directly to the building. Atmospheric fog adds to the dramatic effect as the circuit materializes before viewers' eyes. This stunning FOOH advertisement reimagines the famous landmark as part of the Singapore Night Race circuit, blending the building's silhouette with Formula 1 elements to promote the upcoming 2024 event.

Additional Information:

Country: Singapore
City: Singapore
Place: Marina Bay Sands
Scene: Projection, Transition, Splash, Racing
Environment: City

Related FOOH Campaigns

Concept
Nike: Air Jordan Soars at Place de la Concorde
Brand: Nike
Creator: Agence Kometa
Bullpadel: Rackets Unleashed, Balls Bounce Below
Brand: Bullpadel
Creator: Maramura Experiences
PSG: Stadium Pillars Transform Into Team Banners
Brand: PSG
Creator: Unknown
Concept
Gravity-Defying Racing: Jameel Motorsport's Vertical Track
Brand: N/A
Creator: Vertex