Marionnaud: Purple Balloon Magic in Paris
FooH Overview:
Fooh concept details:
Commemorating four decades of beauty expertise, this sophisticated FOOH Ad elevates Marionnaud's anniversary celebration from a simple announcement to an immersive digital experience. Virtual purple balloons form a floating "40" above a classic Parisian building, while branded shopping bags appear suspended in mid-air, creating a dream-like retail fantasy. What makes this FOOH Ad particularly effective is how it transforms a recognizable Parisian street into a festive celebration space, blending the brand's luxury positioning with playful elements. The campaign cleverly engages viewers by asking them to share their most memorable birthday experiences, extending the celebratory atmosphere beyond the digital realm while showcasing how augmented reality can bring joy to everyday urban environments.
