Maritime Summer: BHV Marais Becomes Urban Lighthouse

Fooh concept details:

The iconic Parisian department store Le BHV Marais undergoes a dramatic coastal metamorphosis in this striking FOOH campaign. The building's corner appears to have been transported to a rocky shoreline, with jagged cliffs emerging from the foundation and a red and white striped lighthouse tower rising from its roof. As the sequence progresses, a massive digital wave crashes against the structure, sending spray high into the air while seagulls circle above. This spectacular maritime illusion brings the French coastline to the heart of Paris, transforming the urban shopping destination into a beacon for summer shopping