Marks & Spencer: Tower Bridge Lights Up

Fooh concept details:

London's Tower Bridge undergoes a magical FOOH transformation as its iconic towers become giant bottles of M&S Light Up Berry Vodka Liqueur. The illuminated bottles rotate in sync with bursting fireworks, their glow reflecting on the Thames below. This festive display introduces M&S's sparkling liqueur collection, perfect for welcoming 2024 with cocktails or straight sips, while reminding revelers to celebrate responsibly.