Max Factor: Long Lash Era Hits Amsterdam

FooH Overview:

Brand: Max Factor, Etos
Industry: Beauty, Makeup
Creator: Lisa Olierook

Fooh concept details:

A towering Max Factor Long Lash Era mascara tube rises alongside a classic Amsterdam building, its oversized brush painting dramatic lashes above a window to demonstrate the lengthening effect. The pink mascara with gold lettering contrasts against traditional Dutch architecture, turning the street into a live beauty demonstration. This Max Factor FOOH ad showcases the 2000 Calorie formula in action across Amsterdam's iconic urban landscape.

Additional Information:

Country: Netherlands
City: Amsterdam
Scene: Giant Object, Overlay, Product Interaction
Environment: City

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