Max Mara: Buttoned-Up Urban Fashion Beacon

FooH Overview:

Brand: Max Mara
Industry: Fashion
Creator: WE-AR

Fooh concept details:

A giant Max Mara button sculpture anchors a fashion district intersection alongside the brand's distinctive wooden-slatted flagship store. By day, elegant signage guides shoppers, while at night the installation comes alive with illumination and a sparkling logo hovering above. This sophisticated FOOH display merges architectural elements with the brand's heritage since 1951, creating an immersive branded environment that transitions seamlessly from day to night.

Additional Information:

Country: South Korea
City: Seoul
Scene: Overlay, Transition, Rolling Object, Fireworks
Environment: City

Related FOOH Campaigns

UGG: Giant Boots Cascade Around Empire State
Brand: UGG
Creator: Metahaus
Petit Bateau: Nautical Flagship Store Opens in Paris
Brand: Petit Bateau
Creator: Huemains
Benetton: Green Double-Decker Bus Hits London Streets
Brand: Benetton
Creator: Unknown
BVLGARI: Giant B.zero1 Ring Crowns Brooklyn Bridge
Brand: BVLGARI
Creator: Beyond.Studio