Maybelline: Brooklyn's Dancing Lipstick

Fooh concept details:

A giant Maybelline SuperStay Vinyl Ink lipstick comes to life on the cobblestone streets of Brooklyn with the iconic Manhattan Bridge as its backdrop. The oversized coral-colored product dances in the urban landscape, showcasing both the playful spirit and staying power of the formula that "lasts 16 hours on your lips... Maybe it can last 16 hours on the dance floor too." This clever FOOH advertisement transforms an everyday cosmetic into a vibrant character against New York City's historic architecture, perfectly embodying Maybelline's bold, energetic brand identity through unexpected movement in an otherwise static environment.