Maybelline: Fluffy Lipstick Transforms Arc de Triomphe
Fooh concept details:
A giant pink teddy bear sits atop the Arc de Triomphe, holding Maybelline's new ultra-fluffy lipstick. As the lipstick tube topples over, its contents spill across the monument, transforming the stone structure into a soft, pink plush texture that matches the teddy bear. This playful FOOH advertisement for Maybelline creates a whimsical visual metaphor that brings the product's soft, fluffy formula to life against Paris's iconic skyline.